In an era where technological advancements are not just rapid but revolutionary, Artificial Intelligence (AI) has emerged as a key player in reshaping various industries.
Among these, digital marketing is a field experiencing significant transformation under AI’s influence.
This article delves into the dynamic landscape of digital marketing, exploring how AI is not only altering current practices but also paving the way for future innovations. From personalised customer experiences to content creation and more, we will examine AI's multifaceted roles in revolutionising digital marketing strategies.
Understanding the use of AI in marketing becomes crucial as businesses strive to stay ahead in the competitive digital world. Let’s discover what the future of digital marketing with AI looks like.
Current Digital Marketing Landscape With AI
Artificial Intelligence has been around since the 1950s. However, it’s only recently become a crucial part of digital marketing.
Here is what the current digital marketing landscape looks like with AI:
Automated content editing
AI programs like Grammarly can rapidly analyse on-page content to check for grammatical, spelling and conversational errors.
By utilising Grammarly, digital marketers can speed up the editing process when writing articles or content for SEO faster than if they were to do it manually.
Content creation
Using AI platforms like ChatGPT is a faster way to create intelligent and optimised content and articles.
By simply writing out the type of content you want, how long you want it to be and the keywords you want to target, ChatGPT can create a fantastic piece of content that is optimised within seconds.
Keyword research
Many digital marketing platforms, like Semrush, have Artificial Intelligence functions that provide easy keyword research.
The AI processes millions of data points from search trends, competition and searcher behaviour to identify the best keywords that align with your content or article idea.
Backlinking analysis
Backlinking is an important but time-consuming part of search engine optimisation, but AI is already here to make it easier.
AI can identify prospective websites to target for backlinks by assessing their authority, topical relevance and audience demographics.
Ad creation
Platforms such as ChatGPT’s DALL-E can create images and graphics from a text prompt to make ad creation an easier and faster process.
AI isn’t limited to creating just images, either. Using prompts, Artificial Intelligence can generate ad copy and landing page variations.
Chatbots
Gone are the days of frustrating responses that didn’t resolve your issue. Now, driven by natural language processing (NLP) and machine learning, chatbots have evolved significantly.
With the help of AI, today’s chatbots understand your query, respond and offer personalised recommendations to provide a solution.
Content personalisation
Creating personalised customer experiences can be a tedious task for humans, and thankfully, AI has a solution.
Imagine having ads or offering suggestions rooted in past purchases for your customers or recent product page visits. With the help of AI, it can be done!
These personalised recommendations are the secret ingredient to increasing engagement, supercharging conversions, and improving the overall customer journeys with your brand.
The Future of Digital Marketing With AI
So, what does the future of digital marketing with AI look like?
- With bigger data sets and continuously improved algorithms, Artificial Intelligence will become more accurate at predictive modelling and performance forecasting.
- More digital marketing processes, such as campaign management, budget allocation, copywriting and more, will become partially or fully automated by AI.
But can AI replace marketers? If you work in the digital marketing industry or are looking for digital marketers to help market your business, you can have peace of mind knowing the human touch will never entirely disappear.
By using AI ethically and strategically, AI can help marketers unlock new levels of optimisation, innovation and value.
How And When Should AI Be Used?
In regards to the use of AI in marketing, how and when should it be used?
Brainstorming
When brainstorming new ideas for article topics, ads or even keywords, AI is a great tool to use.
An AI platform such as ChatGPT is a great tool to help you brainstorm article titles and topics and even copy for ads. And the process is easy! All you need to do is type in a simple prompt, such as “Provide five titles for blog posts about (your topic or niche).”
Content creation
In certain circumstances, if you’re trying to create a backlog of articles, AI tools can significantly help speed up the process.
ChatGPT, for example, can create article topics and headlines and write entire articles based on your topics and keywords.
While AI can’t replace human creativity, they’re a great way to get started with articles. Once the articles have been written, you can edit them and change the tone to match your business's.
Chatbots
If you’re trying to improve your customer service and experience on your site, AI chatbots are a fantastic way to do so.
We’ve all had trouble getting an answer to a problem or question when using generic chatbots. However, AI chatbots are a lot smarter and more effective than generic ones, which improves the customer experience.
Whether it’s on your website or social media page, AI chatbots provide customer service, gather data on your customers and deliver targeted messages on your behalf so you can focus on other things.
Research and customer data analysis
Using AI tools to analyse the performance of past campaigns and identify patterns of success is a fantastic and easy way to develop more effective marketing strategies.
These tools can analyse data from a range of sources, such as social media, customer behaviour and more.
The AI tools can also assist in competitor analysis tasks, which could allow you to gain a competitive edge by seeing what keywords your competitors are targeting and their position on the market.
Professional Digital Marketing with Anchor
While AI is becoming more prominent in the digital marketing space, the team at Anchor is still made up of humans coming up with creative ideas for your marketing campaigns.
If you’re looking for professional digital marketing services, look no further than Anchor Digital. Our experienced and dedicated team is ready to help your business skyrocket to success.
If you’d like to learn more about how we can help you and your business, drop us a line today.
