Content Marketing

Ever had trouble coming up with the right words? Whether it’s writing a speech for your best friend’s wedding or describing the scenery through a poem, there’s an art to impactful writing. Storytelling has existed throughout human history, and using words to persuade is an ancient art. In the age of the Internet, you can now reach an infinitely larger amount of people than ever before. Persuasion is still important, but standing out from the crowd is a new challenge.

Content marketing takes many forms, including websites, blog posts, social media posts, podcasts, press releases and printed materials. Copywriting is everywhere, online and off.
Content marketing is the process behind quality content: its planning, research, writing and publishing. When it’s done properly, copywriting informs your target audience about your products or services, solves problems for your readers and increases your conversions.

Anchor covers all aspects of content marketing, from the words that appear on your website to the content strategy that underpins it all. We focus on your target audience and on the content formats that will be most effective for your business.

We realise that nobody likes the hard sell, so we focus on creating content that engages, entertains and informs. We choose our words to align with your brand identity and the story you want to tell.
Anchor’s copywriting and content marketing will provide you with more than just sweet-sounding words, although we certainly have plenty of those.
As a Brisbane-based creative marketing agency, Anchor can help you create a content marketing plan that works for you.  A strategy for content marketing that readers enjoy engaging with and that will lead to engagements, conversions, clicks and sales.

We keep your end goal in mind: researching, writing and thinking strategically as we craft copy that entertains, engages, informs and sells.


Copywriter or content writer? What’s the difference? Some say a content writer writes to engage and entertain, while a copywriter writes to sell products. If that’s the case, Anchor’s copywriters fall into both categories.

Simply adding a blog to your website is enough to boost your success. Companies that blog receive 55% more visitors than ones that don’t. Don’t have time to write a blog every week? That’s where Anchor can step in.

Our copywriters can grab people’s attention, represent your brand identity, amplify your voice, connect with consumers and communicate clearly and concisely.
Content Strategy

Social Media Content Marketing

The average person spends more than two hours a day on social media. No matter what kind of demographics you’re trying to reach, they are there. You just have to be on the right platforms and use the right strategies to reach them. Anchor can create for you a social media strategy with well-crafted posts in your brand voice that will entice users to engage.

Paid Advertising Content Marketing

Pay-per-click (PPC) advertising offers a 2:1 return on investment. It’s a powerful way to double your revenue. A combination of PPC and search engine optimisation (SEO) is a solid content strategy for reaching the top of Google quickly and staying there long-term. Yet there’s a skill to effective Google Ads. When you only have space to include a few words, it’s important to choose them well. Plus, the quality of your landing page is a major ranking factor for Google Ads.

As a full-service Brisbane-based creative marketing agency, Anchor can optimise your ad text, landing page and other elements in order to catch people’s attention and motivate them to click.
Content Marketing
Content Strategy

Content Strategy

Anchor doesn’t just provide you with content. We can conceive a content strategy that underpins the whole campaign and charts where you need to go to reach your goals. If you have the destination in mind, we can chart the course with clear KPIs, metrics and planning that outlines what to post, when and why to make a great impression. From in-depth research to precise audience targeting to editorial scheduling that takes into account when certain markets are at their peak, we strategise with purpose and precision.


Infographics are an eye-catching, interesting way to clearly convey information with a combination of images and text. With the power to break even complex concepts down into easy-to-understand charts and graphs, infographics can make your content come across as more readable, shareable and credible.
Content Marketing

Photography & Film

People view articles with images 94% more than articles without, and original images showing people in real-looking situations perform best of all. Video is also a high performer, receiving more engagement than other forms of content and allowing audiences to better retain a message than text alone. That’s why, as a full-service creative marketing agency in Brisbane, Anchor’s content marketing services include photography, film and video. It’s not just about spicing up your content to make it look more interesting, it’s about what engages Internet users and leads to more conversions for your company.

If you find yourself at a loss for words, help is at hand. Anchor is a full-service creative marketing agency in Brisbane with extensive content marketing experience and a passion for content that connects with an audience. Focus on running your business and allow us to spread the word.


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