With 2024 in full swing, it’s time to see the trends expected to arise this year.
The digital marketing landscape is evolving due to many factors, such as technological advancements and changing consumer behaviours. From voice search to AI integration, there is no doubt that the digital marketing world is in for an exciting year ahead.
So, what will the 2024 digital marketing landscape look like, and what digital marketing trends can we expect to see this year?
The Key Marketing Trends For 2024
Here are some key digital marketing trends we can expect to see in 2024.
AI integration and personalisation
Artificial intelligence in marketing can transform how businesses analyse data, optimise campaigns and personalise the customer experience. However, the most common trend we can expect to see this year with AI in marketing is for personalisation.
For example, chatbots and messaging apps are set to revolutionise customer interactions by providing personalised experiences and instant solutions, building more authentic customer connections.
Influencer marketing
2024 will see an increase in influencer marketing, as customers tend to trust genuine promoters rather than actors in an ad. A survey conducted by Capterra showed that 64% of followers say they are more likely to buy from a brand influencer. With this in mind, consider working with nano and micro-influencers with smaller followings but more genuine engagement with their followers.
Video marketing
While it’s no secret that AI integration will be one of the biggest digital marketing trends in 2024, there are some things that it can’t do (very well).
Video has been a dominant element in the entertainment industry. However, in recent years, it has become a more common element in digital marketing, even B2B. According to HubSpot and Wyzowl, 83% of marketers say that video has directly generated leads. With such a high number, why wouldn’t you add video marketing to your strategy?
Although TikTok and YouTube Shorts are the most common types of video marketing in B2B marketing, 2024 is the year to create an integrated video strategy that can be utilised across multiple platforms.
Voice search optimisation
Voice search has been gaining popularity over the past few years, so it’s no surprise that it will continue to be a favoured way to search in 2024.
With the rapid growth in the number of smart speakers and voice assistants, content optimisation for voice search will be more critical than ever. Due to this, digital marketers will need to utilise long-tail keywords and conversational phrases to ensure their content ranks high in voice search results.
Social commerce integration
Social media platforms are becoming an increasingly popular place for people to shop. And with the help of influencer marketing, brands are seeing an increase in sales.
In 2020, the number of Australian consumers who made purchases through social media amounted to 5.3 million (28% of all internet users). Now, in 2024, the number of people expected to buy through social media is 6.4 million. This expected increase is not only a convenience for customers but also an opportunity for businesses to tap into new customer bases and increase their overall sales.
Priority on customer privacy and security
Privacy has always been a concern for customers and businesses alike. However, in 2024, digital marketers will place even more emphasis on customer privacy and security.
Privacy-first marketing is a strategic approach that prioritises safeguarding consumers’ data and online information. The method entails collecting and storing consumers’ data in a responsible and ethical way, allowing consumers to have control over their data.
With this in mind, privacy-first marketing will become a popular trend in 2024. There are many benefits to this type of marketing, such as building trust and loyalty with customers as well as giving them more control over their data.
How To Prepare For The 2024 Digital Landscape
In order to stay ahead of the competition, businesses must be willing to adapt their strategies to the new digital marketing trends.
2024 is going to see a number of changes and new additions to marketing, so it’s important for businesses to embrace change. From monitoring industry trends to investing in new tools, here is how you can prepare for the 2024 digital landscape.
Invest in digital marketing tools and people
Having the right digital marketing tools is the key to success. From data analytics tools to automation platforms, it’s important for businesses to equip themselves with the latest technologies and tools to streamline their marketing efforts.
With more and more integrations, such as AI, becoming common among marketing strategies, it’s important for businesses to hire people with the expertise to use it.
Adapt a human approach to content
While AI is an excellent tool for generating content, such as ad copy, social media posts and entire articles, it’s important for the content to still sound like it was written by a human.
Why? Because people are still looking for authentic content and a real connection. Therefore, ensuring your content has a human touch is an essential part of your marketing strategy going into 2024.
Work with AI to determine when to use it
It’s no secret that the use of AI will become more common in 2024 (such as the example above of using it to write content). However, it’s important to know when you should and shouldn’t be using AI.
To know when you should use AI, do your research to see how each AI tool can be beneficial to your marketing efforts. For example, if you want to speed up the process of analysing customer data, use AI.
Embrace The Future with Anchor Digital
As we begin our journey into 2024, the world of digital marketing is buzzing with exciting new trends. From immersive experiences to smart AI tools, the opportunities are endless for businesses to connect with their customers in fresh, impactful ways.
However, staying on top of these trends isn’t just about keeping up; it’s about thriving. That’s where we come in. At Anchor Digital, we’re not just following trends; we’re setting the course. With our expertise and commitment to staying ahead, we’re here to guide your business towards success in the ever-evolving digital landscape.
Our tailored strategies and innovative approaches are designed to help you reach your goals and grow your business. Drop us a line to see how we can sail your business towards a successful future.
