You’ve got the website, the blog, the fascinating articles, newsletters and social media presence; but what is it all really doing for your business? If your digital marketing is not customer service focused, it’s there to drive SEO. The web is overflowing with keyword tools, add-ons, SEO analysis, generators, and planners. The overwhelming choice is there for good reason; to succeed in SEO you need in-depth and regular analysis of your content.
Be warned that unless you are an enthusiast, SEO research and analysis can be excruciatingly boring, so don’t blame us when you wake up with your keyboard etched into your forehead. Few small business owners and entrepreneurs have the time to leaf through the data, that’s why digital marketers and strong coffee exist. The best in the business know which tools will really work to enhance the visibility of your brand and how to make them dance together to power a successful digital campaign.
You may have the world’s most captivating scripts for your brand; but if your dynamic content is not generating leads and optimising your rank, what is its purpose? Investing in a comprehensive SEO overhaul will save you a massive amount of time and angst in the long run. The following free tools are excellent starting points to help you focus on the areas that are generating you leads and re-work the strategies that are not performing.
- Google Analytics: Goes without saying. Gain valuable insight into the customer experience. Bridge these insights with your strategies to drive results. Evaluate your content performance and make the data work for you and your brand.
- Google Keyword Planner: Collect accurate keyword info from the source itself. The planner is designed for paid ad words campaigns. In a nutshell, you enter phrases relevant to your brand and determine the competition surrounding these phrases along with the current search volume.
- Ubersuggest: Find keywords that are not available on Keyword planner. This tool allows you to come up with more specific, relevant and diverse keyword ideas for your campaign. This is a great starting point for those who are not accomplished keyword researchers.
- Keywords Everywhere: What a great find! Keywords Everywhere is a browser add-on for Chrome or Firefox. It’s a massive time saver that gives you search volume, CPC and competition data in real time right under the Google search bar as you browse. The extension can essentially eliminate the need to switch between Google Keyword Planner and your keyword tool.
Small business owners who have just taken the plunge into their SEO campaign are at risk of digital drowning. There really is no end to the depth and complexity of effective SEO techniques. The DIY approach can have catastrophic results and be a huge time-waster for busy business people. SEO encompasses content, keywords, persona targeting, attractive and user-friendly web design, brand originality and social media mastery.
So good luck, get researching and stay positive. Your competition, the Internet, and SEO are not disappearing anytime soon. If you get fed up, you may be surprised at the affordability of a good digital marketing agency that offers a tailored and personalised approach. Contact us for more information.
