Facebook advertising is a powerful tool, and it's time you start to harness the beast of it and reap the benefits it could have on your brand. Not only does Facebook have the most active users compared to any other social media, but it also utilises segmentation in its audiences so that your ads reach the right people. There is also the benefit of how seamlessly ads blend into the Facebook platform not to disrupt the user experience but only to improve it. There are also plenty of options to choose objectives to target your consumers no matter what stage of the marketing funnel they are sitting at.
This may all sound just like what your business needs; however, there are plenty of boxes to check when creating quality and high-performing Facebook PPC ads.
What is Facebook PPC?
With most of us already having a personal Facebook account, we would have already encountered Facebook advertising scrolling through our feed, on stories, or even through messages. There is a range of different formats for businesses to create Facebook advertising campaigns, with options such as standard photos, videos, stories, slideshows, collections, and carousels (allowing you to show multiple images and links). Not only can you choose the best format to tell your brand's story, but you can also choose your objectives, audience, and placement of your advertisement. With 2.963 billion active monthly users as of January 2023, Facebook has not only the reach for the audience but also incredible audience segmentation capabilities within that reach. This feature is particularly useful when launching Facebook PPC ads so that you can narrow down and target not only your audience but also different sections of where your audience sits in the sales funnel.
Facebook PPC ads, or pay-per-click ads in general, are a form of advertisement where the advertiser only pays if the advertisement is clicked. Essentially, it is paying for targeted visits to your webpage or app. This, paired with Facebook’s audience segmentation capabilities, allows for specific targeted advertising. Not only does Facebook collect information on general demographics, such as age, location, and gender, but it also delves deeper into collecting things such as the behaviour and language use of its users. When Facebook PPC advertising campaigns are designed well or by a professional agency specialising in Facebook PPC, the fee becomes trivial in comparison to the benefits.
A Facebook PPC agency is able to harness PPC ads as a powerful tool for aligning website traffic drivers to end goals with an abundance of trackable data. It's worth mentioning that Facebook is not the only platform that hosts PPC ads; they may also appear on search engines or websites. Unlike Facebook ads which target audiences, behaviours, and interests, paid search ads rely on keywords and terms. Rather than it being an either/or decision, a Facebook PPC agency will be able to utilise Facebook and search engine campaigns to complement each other.
The benefits
With cost-per-click (CPC), you get more bang for your buck when Facebook ad campaigns are designed by a professional Facebook PPC agency because the benefits will far outweigh the cost. These are some of the benefits of Facebook PPC ads:
Brand awareness
Through Facebook advertising, you are able to target consumers who are at the top of your sales funnel. Facebook allows brands to tell their story and give an insight into the business. This helps your brand to resonate with consumers, and consumers can form a connection with your brand.
Facebook also encourages users to share content that they like. When a brand posts content that is funny, informative, or interesting, more people share it making it easier for other people to find it, see it, and then, in turn, share it as well. Users sharing content that a brand has posted creates enormous potential for creating brand awareness.
Boosts leads to your business
Facebook advertising offers a low-commitment and easy way for consumers to express an interest in your business or products. Facebook's Ad Manager even has the option to create ads specifically designed to generate leads. These ads are able to target users that are most likely to be interested in your company based on their behaviour both on Facebook and off. Not only can Facebook advertising generate leads in general, but with its segmented audience targeting, it is able to generate quality leads that can be easily tracked through Facebook’s analytics tools.
In-depth analytics
The amount of data Facebook collects from its users is put to good use by providing detailed audiences that can be mimicked or targeted accordingly. This information means that you are able to be more informed about your audiences and make smarter choices in the way that you advertise to them. But Facebook’s analytics goes further than just targeting the right audience. Facebook Insights is their analytics tool that allows you to track key performance metrics (KPIs), such as leads generated, conversion rates, and audience reached.
User-friendly interface
Facebook is one of the most accessible social media platforms to learn how to use. Not only is it easy to use and mobile-friendly, but it is also filled with colour, images, videos, and information that people are scrolling through to see what catches their interest. Facebook advertising has a range of different formats to create the impact you want and grab your audience’s attention, including video ads- users will retain 95% of a message in video rather than text. The already colourful, visual, and interactive design of Facebook allows ads to blend into the user's scrolling experience. This means your ads won’t be disruptive to your consumers, making it a friendlier experience all around.
How Can a Facebook PPC Agency Drive Traffic to Your Business?
The main priority, especially to get more bang for your buck with Facebook advertising, is to create top-quality content in your advertisements to encourage positive engagement (shares and likes) from Facebook users. Shares and likes let Facebook know that your ad is high-quality, so it is shown to more people in your audience. Creating high-quality and the right type of content is not always easy, though. This is where a Facebook PPC agency can help.
A Facebook PPC agency has in-depth knowledge of the industry. They have a broad understanding of the trends, audiences, and behaviours of your consumers as well as a pretty clear idea as to what your competitors are doing. Usually, a Facebook PPC agency will have a range of creatives that specialise in each medium, so they are able to produce top-quality and high-performing content. They can design ads to best meet your business goals and use Facebook's ad objectives to your advantage.
Not only can a Facebook PPC agency generate high-quality content to meet your business goals, but they can also use social media advertising to build on your search engine marketing– building your brand authority on search engines through social media.
Anchor Digital is Your Facebook PPC Agency
To harness the beast of Facebook advertising, it is crucial to understand what your audience wants and how to produce that content. Once the beast has been tamed, you can reach your business goals, whether it be to generate leads, boost conversions, or build brand awareness.
At Anchor, we have harnessed and tamed the beast of Facebook advertising. To find out how your business can meet its marketing goals, check out our Facebook marketing or our SEM services and ride the search engine and social media advertising beasts together. Contact us on how to tame the beasts or for more information.
