Design drives action. A decent design makes a website easier to use and navigate through and a more pleasant experience. You can’t afford to neglect graphic design when optimising your website for aesthetic appeal and functionality.
Humans are drawn to appealing visuals, which is why articles and blogs that include images attract significantly more views than those that don’t. Graphic design is a way to use the power of visuals to inspire people to spend more time on your website and take action. It makes your site more user-friendly and enhances your perceived professionalism.
Done right, graphic design isn’t just about prettiness. It makes your website more streamlined, less confusing and easier for users to find their way around. Colours evoke emotions, and elements like logo, layout and font help to showcase your brand identity and what you stand for.
If you’re looking for Brisbane graphic design professionals who take the time to understand what your business is about and how we can best represent it, contact Anchor. A creative digital design agency in Brisbane, Anchor can provide a graphic design optimised for form and function. Design that features a purpose for everything on the page, from the largest elements down to the smallest.
Why Having a Good Website is Important
At first, the question might seem like a no-brainer. Surely having a good website is better than having a bad one, right? Yes, but there are several reasons a high-quality site is better than one with just a brief description and some contact details. First impressions last, and you only get one chance to make a good one. A website that looks professional improves your credibility and boosts your brand awareness. It also improves organic traffic and leads. A website that’s mobile-friendly, simple to navigate and uses your business logo will rank highly in search results.
UX/UI
Quality visual and graphic design strongly improves the UX (user experience). Design elements can be strategically created or placed to engage users, e.g. by drawing their eyes to the correct places on the page and making it clear which part of the page they should engage with first. Well-organised information (such as information displayed in tables) pleases both people and search engines, which tend to prioritise structured data.User interface (UI) focuses on the visual elements of a website and how they enhance user experience. Everything you see on a website that allows you to perform a task (such as a button) is an element of UI design. Top-notch visual design makes a website more appealing to users, especially if it’s not only attractive but accessible and intuitive.
Drives traffic
Having a high-quality website attracts more traffic and entices your visitors to stay for longer. Content quality is a ranking factor for SEO, and Google Ads factors the strength of your landing page into your Quality Score when your ad enters into an auction for keywords. The higher your quality score, the higher you have the chance to rank and the lower your cost-per-click.
Improve Your Website with Graphic Design
Whether you’ve had your business website for a while and it hasn’t quite gotten you the results you want, or you’re building a new website from scratch, working with a digital or brand design agency in Brisbane can give you a higher standard of website that improves both your organic and PPC results.
Anchor is a digital creative agency that can handle all aspects of your Brisbane graphic design needs. We can help you with:
Logo
Your logo is an important part of your brand identity and usually the most recognisable element of your business. The right brand logo grabs people’s attention, makes a strong first impression, sets you apart from the competition, and allows your customers to recognise your products quickly and easily. We can work with you on a logo that accurately captures what your business stands for and looks good across all materials, from websites to brochures.
Layout
Graphic design layout is about how elements of a webpage, like images, text and logo, are arranged. The right layout makes everything look and feel right and allows the web user’s eyes to smoothly and intuitively follow the information flow. A skilled graphic designer will know how to balance the elements of a page for aesthetic appeal as well as functionality.
Graphic design can transform your website
If your website looks a bit plain or doesn’t reflect what your business is about, a graphic designer can transform it into a beautiful, authentic expression of your brand identity. The right Brisbane graphic design professional will create a design that enhances your website in various ways, from visual appeal to brand recognition to functionality. The goal will be a better user experience and increased conversions and sales.
Graphic design examples
Graphic design comes in many forms and appears on many different types of materials, both online and off. A skilled digital design agency in Brisbane will possess the competence and versatility to carry a consistent brand identity across multiple mediums. Brand design involves using elements like colours and logos to set a consistent brand identity across all sorts of materials. Marketing design is graphic design tailored towards marketing initiatives. Many graphic designers also focus on specific areas like illustrations, infographics and typefaces.
Level Up Your Website with Graphic Design at Anchor
For Brisbane graphic design professionals who can represent your brand through exceptional designs, get in touch with Anchor. We can level up your existing website or help you construct an entirely new one.
A creative brand design agency in Brisbane, Anchor designs for both form and function. We combine in-depth knowledge of the technical aspects of SEO success with the kind of creative flair that makes your website a pleasure for users.
When we take care of your Brisbane graphic design, we pay close attention to every detail and the purpose it serves for your page. No detail is too small or too unimportant. Every colour, every font, and every button deserves attention. As a brand design agency in Brisbane, we focus on creating a visual style for your website that compliments your brand identity and boosts brand awareness. We continually strive for recognisable designs that make a good impression across all brand materials.
Behind the visual designs, we also pay close attention to the detail of the coding and development work. We know that the smoother and cleaner the development is, the better the website works. That’s why we work on achieving the high standards of technical development you’d expect from a leading digital design agency in Brisbane, never neglecting to test time and again and optimise along the way. Our UX and UI analysis involves split testing, technical audits and conversion rate optimisation, all in the service of a website that compliments your brand and exceeds customers’ expectations.
Our approach has meant we don’t need to resort to lock-in contracts to form long-term client partnerships. Instead, we rely on meeting and surpassing their expectations.
Drop us a line for web design that makes a lasting difference to search engines, your customers and your brand.
