In the ever-evolving technology environment, Google has again positioned itself at the forefront by introducing its groundbreaking Google Search Generative Experience. This innovative approach to information retrieval and user interaction represents a significant leap in how we interact with search engines.
This article explores the core of this new technology, its potential impacts, and how it promises to revolutionise our online search experiences.
Whether you’re a tech enthusiast, a professional in the field or simply curious about the future of search engines, this exploration offers a comprehensive understanding of what we know so far about Google Search Generative AI.
What Is Google Search Generative Experience?
While it may not seem like it, artificial intelligence has actually been around since the 1950s. Shortly after, in the 1960s, generative AI was invented.
Google has also been on top of the AI craze for a while now, too. At the beginning of 2023, Google introduced Bard, its own version of OpenAI’s ChatGPT. Similar to ChatGPT, Bard provides AI-powered answers to users around the world.
While there are some similarities between Bard and Google Search Generative Experience, Google SGE is its own entity with a different purpose.
What we know so far about Google Search Generative AI is that it’s an AI-powered tool added to the Google Search interface. It leverages the power of cutting-edge generative AI technology to enhance search results, offer handy SERP overviews and streamline web browsing.
Users who have already tried Google SGE can
- Access overviews of a search topic at a glance, conveniently displayed near the top of the SERP
- Quickly identify the areas of a website/webpage that are most relevant to their search query
- Explore new ways of asking questions on Google, similar to what’s being done on ChatGPT and Google Bard
Sometimes, Search Generative Experience automatically generates an AI-powered overview of the searched topic. Other times, a “generate” button appears at the top of the SERP instead, allowing users to decide if they’d like to view it.
The Impact It Will Have on SEO and Google Ads
While Google is still experimenting with SGE, it’s hard to say how it will impact SEO and Google Ads.
However, based on the information we know so far, here’s how we think Google SGE will impact SEO and Google Ads.
It might be more challenging to rank for standard question-based keywords
Google Search Generative Experience’s primary purpose is to streamline search results and make it easier to answer questions.
Just like ChatGPT, SGE SERP snapshots present the user with a lot of information relating to their query. However, these snapshots have much more information than Rich Snippets, so it may be possible for those seeking simple answers to get what they need from the snapshots rather than clicking on a webpage.
Therefore, this theory may make it incredibly hard to rank for question-based or at least for simple question-based keywords.
It will be more important to rank at the top of SERPs
Although being at the top of SERPs has always been an important goal, digital marketers can expect it to matter even more now with the introduction of Google Search Generative AI. At the moment, the top three to five results can appear as part of a generated AI snapshot, making it more important than ever to be one of those top five.
Due to this, SEO goals may shift from achieving traditional top-five results to making it into an SGE snapshot, as it offers superior visibility.
Search intent will become more important
Understanding user intent has always been critical to creating an SEO campaign. However, Google SGE could change the SEO landscape by prioritising content that’s not just optimised for keywords but also for contextual relevance and user intent.
Websites may need to focus more on creating content that genuinely aligns with the user’s search intent, as the generative algorithms could be more adept at understanding and matching those queries.
Improvement in user experience and engagement
With the introduction of Google SGE, websites may need to prioritise user experience and engagement more than ever.
With generative search technologies, factors like page engagement, user interaction and content relevance could play a more significant role in ranking. This would emphasise a focus on providing a seamless user experience with fast loading times, mobile optimisation and interactive elements.
Google Ads may become more sophisticated
For Google Ads, Google SGE could lead to more sophisticated ad targeting options. For example, advertisers could gain access to tools that better understand user intent, allowing for more precise and effective ad placements.
This could enhance the relevance of ads to users, potentially increasing conversion rates.
The Benefits of Google Search Generative AI
Here are some potential benefits we think we’ll see with Google’s Search Generative Experience.
- Improved search accuracy and relevance: By leveraging AI, Google SGE can better understand the context of user queries, leading to more accurate and relevant search results.
- Enhanced user experience: The generative model can provide more intuitive and interactive search experiences. It can generate responses in a conversational manner, making the search process more engaging and user-friendly.
- Time efficiency: By providing more relevant results, Google SGE can save users a significant amount of time.
- New business insights and opportunities: For businesses, this new search experience opens up opportunities for effective content strategies and improved visibility. Businesses can leverage the AI’s understanding of user intent to create more targeted and relevant content, enhancing their SEO and digital marketing efforts.
- Reduction in misinformation: With advanced AI algorithms, the Google Search Generative Experience has the potential to better identify and filter out misleading or false information, contributing to a more reliable and trustworthy search environment.
Get Help Ranking In SERPs with Anchor
If you’re a business or individual looking to improve your rankings on SERPs, look no further than Anchor Digital.
Our team of experienced professionals constantly keeps up to date with the latest improvements and changes surrounding Google Search Results.
Through SEO and Google Ads, we can skyrocket your business to the top of search results.
Interested to learn more? Drop us a line. We look forward to driving more conversions and leads for your business by placing you at the top of search results.
