The Internet and social media have allowed businesses to reach massive numbers of potential clients or customers at once. But with so many options in the digital space, just having a website with your name and some contact details is no longer enough. You need branding and identity to grow your business. It also helps to have the right assets to get your brand out there.
What is your brand? In a nutshell, your brand is the public’s perception of you: their feelings when they see your logo or products and what they say to one another. Your brand identity is the material you create online and off to construct and direct this perception, from logos to websites to brochures. Brand design is the process of conceiving and creating this material.
There’s a lot more to a strong brand identity than aesthetics, but the right aesthetics reflect your brand and help it to grow.Are you looking for a brand design agency in Brisbane? It’s important to choose one that will accurately reflect your brand identity and display your services to the right target audience. For a digital design agency in Brisbane that helps you build brand loyalty and trust by capturing exactly what’s unique about your brand and showcasing it to the world, get in touch with Anchor.
What is Brand Design?
Brand design is creating elements and materials to represent a brand’s identity. It’s an often ongoing process grounded in thorough research and strong strategy. Brand design is more than graphic design, although businesses looking for a Brisbane graphic design agency will find what they seek in Anchor. Brand design comes to life through interaction points such as the company website, packaging and presentations. A strong brand design backed by a solid brand identity will ensure the look and feel stays consistent from touchpoint to touchpoint.Particular features that a brand design agency in Brisbane can help with include:
Logo
Your logo is usually the first thing people notice about your brand design. Great logos do more than just get attention. They linger in people’s memories and can even become iconic. From Apple to McDonald’s to Mercedes, famous logos evoke the qualities of the products they represent: how they look, feel, taste etc. Anchor’s Brisbane graphic design professionals always strive for the next Nike tick. Because your logo is such an important part of your brand identity, we want to ensure we get it right.
Colour
Colours affect a person’s emotions and the chance of an interaction. For example, red stimulates appetite, which is why it’s a favourite of fast food chains. Blue resonates with calm and peace and is also associated with water. Green is associated with nature and prosperity, while black never goes out of style. Whether excitement, competence or calm is your desired mood, there’s an art to choosing colours wisely, and we are practitioners of it.
Typography
Brand typography is the visual style, including font, that presents your text in a way that represents your brand identity. The right type should not only suit your personality but be able to communicate your personality across different forms of material. It may not seem an important consideration at first until you notice how some very famous brands have made a particular style of type their own: Uber, Disney, Vogue magazine, Sega, and The New Yorker. Rather than choosing a typeface at a whim, it’s best to engage a brand design agency in Brisbane to make a strategic decision about which one you should use.
Photos, videos and illustrations
Visual content makes for more interesting-looking pages and higher engagement rates than text alone. A versatile digital design agency in Brisbane will be all over the right visual aspects to add to boost your content’s aesthetic appeal.
Why You Need Brand Design for Your Business
Brand design is not a replacement for quality work, it’s a way to increase awareness of it. Familiarity creates a sense of trust. The more people see you around, the more they’ll perceive you as worthwhile and reliable. When they know your logo and brand design style, they’ll start to recognise your products when they come across them immediately.
Speaking of recognition, another big benefit of brand design is a sense of continuity. Keeping elements like logos and fonts the same throughout your materials and products helps people recognise your brand no matter where they see it.Brand design helps you look more professional. A company that is inconsistent in the look of its materials creates confusion. Customers expect a consistent brand identity and one that accurately reflects the promise of the business. Creating a consistent brand identity gives them the authority and recognisable presence they would expect.
Branding design for your business gives you a competitive advantage. This applies to attracting long-term customers and the most talented employees and partners, who are more likely to be aware of your reputation. Of course, the wrong brand strategy can hurt your reputation more than help. That’s why instead of taking strategy into your own hands, it’s a good option to enlist the help of a brand design agency in Brisbane. The right Brisbane graphic design and creative agency will put together a strategy that puts all of your money and resources to the best possible use. Anchor will provide high-quality designs that accurately reflect what your business is about.
Brand Design at Anchor Digital
Design drives action. And since you don’t get a second chance to make a good first impression, Anchor works hard to ensure you make one from the start.
A digital creative agency in Brisbane, graphic design isn’t just about the look for Anchor. In our hands, it’s optimised for both form and functionality. The design takes both user experience (UX) and user interface (UI) into account, creating visuals that are pleasing to the eye and work in a smooth and effective way. We offer everything you’d expect from a professional digital design agency in Brisbane, including highly personalised graphic design services.
We approach every stage of the process with care and attention to detail. No matter what type of business you have, we help you build a brand identity – and the materials to go with it – that helps you communicate everything to your customers in a matter of seconds. Every little detail is included with a purpose, no matter how trivial it may seem at first.We don’t just produce designs. We deliver creative assets aligned with your business goals and expectations. These assets come in various digital and printed forms that you’ll be able to use to increase your brand awareness.Instead of lock-in contracts, we count on providing the right solutions to motivate you to do business with us again. This approach has led to many satisfying long-term partnerships.
Drop us a line to work with a brand design agency in Brisbane that will help turn your business into a brand that customers will trust and remember.
