Your brand identity is the collection of every visual element your brand uses to show the world who you are. This can include (but isn’t limited to) your logo and the fonts and colours you use. Consistency is important. Your brand identity should make a clear and recognisable statement about who you are.
Establishing a brand identity begins with knowing who your audience and competition are, and what your unique value proposition is. Having a clear mission statement and considering what kind of “personality” you want to project in your communications will help you appear reliable and trustworthy.
Brand communication is every type of communication your brand performs with its customers and potential customers.
Methods of brand communication include blogs, e-mails, social media posts and advertising, but the list is a lot longer. Any medium that gets the message out to people counts.
A brand communication manager oversees and supervises the communications strategy for a service or product, works closely alongside product managers and approves elements of branding.
Integrated brand communication is the strategy and approaches used to make your branding and messaging consistent on every platform.
Strategic brand communication is the art of combining traditional advertising strategies with modern approaches to business in order to deliver messaging that’s consistent.
Brand communication is used to build your brand’s credibility and reputation. Marketing is used to drive conversions such as clicks and sales for your company.
A brand strategy includes a brand’s mission, its promise of what it will deliver, its brand voice and examples of its brand identity elements, such as logos.
The best method for achieving brand awareness is affinity targeting. This is targeting potential customers based on their interests and search habits.