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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
September 20, 2022
Marketing
Everything You Need to Know About CMS
If you’ve ever wanted to build a website and completely control it, but you have limited technical knowledge, there’s a simple solution: a CMS.What is CMS?
September 19, 2022
SEO
The Significance of Design and SEO on Your Website
These days, most people start their search for a new product on the web. Statistics say as many as 81% of shoppers conduct online research before buying, regardless of whether they make their final purchase online or in-store.
September 16, 2022
Design
The Most Impactful Web Design Trends of 2022
The best web design focuses on the needs of the person viewing your site and makes it easy to use for them. This approach considers both how the site looks and how it functions.
September 14, 2022
Marketing
The Google My Business App is no More
Have you heard? The Google My Business app is no longer available. At the end of 2021, Google announced that the popular app used by businesses to manage the information in their Google listings would be retired.
September 13, 2022
Marketing
Why Having a User-First Approach is Important
SEO is constantly changing. But one principle that’s likely to be true for the foreseeable future is that you should optimise for users, not just search engines.
September 12, 2022
Marketing
Different Types of Target Audiences
You want people to see your ads, visit your website and buy your products. The question is ‘which people?’There’s a saying that if you try to appeal to everyone, you’ll appeal to no one.
September 8, 2022
Marketing
Top 10 Social Media Benefits for Your Business
With more than four billion active users, social media is a quick, easy and low-cost way to reach half the world. The average person now has seven social media accounts and spends around 95 minutes daily on various platforms.
September 7, 2022
Marketing
What is Portfolio Marketing?
Marketing is a diverse industry with many different tools and approaches. In this business, it helps to embrace variety: digital and traditional methods, a range of social networks, and unique content across different channels.
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