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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
July 26, 2019
Social media
The Trials and Triumphs of Facebook and Google
Without question, Facebook and Google services have become integral to the lives of many marketers and advertisers, with many relying on these platforms for their daily operations.
July 19, 2019
Marketing
The Origins of Marketing and Advertising
Marketing and advertising today is a multibillion-dollar industry, with continued growth projected. In 2018 alone, Australia’s estimated advertising revenue was valued at $8.5 billion.
July 10, 2019
Marketing
What Makes A Powerful Advertisement?
A powerful advert is one which leaves an impact on audiences. In order to make an effective ad, there are a number of things to keep in mind.
July 5, 2019
Marketing
Breaking Into The Marketing Industry
Marketing is an exciting and fast-growing profession. The evolution of traditional advertising into today’s multi-channel, technical powerhouse of a profession is nothing short of inspiring.
June 26, 2019
Social media
The Death of Creativity as Platforms Copy Each Other
In the age of digital era, it has become extremely difficult to find authenticity and locate originality.
June 21, 2019
CRO
What Is CRO and Why Do You Need It?
Once your website and digital marketing tools are running smoothly, Conversion Rate Optimisation (CRO) is the next vital step.
June 13, 2019
SEO
How to Optimise Your Keywords
Keywords are the pinnacle of SEO and online marketing, and therefore should be the focus of any modern digital marketing strategy.
June 5, 2019
Marketing
Five Digital Marketing Campaigns That We Can Learn From
Great digital marketing campaigns are not only memorable and enjoyable to watch, but they bring in real results for businesses willing to invest in marketing efforts.
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