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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
June 13, 2024
Marketing
A Guide to Health & Medical Content Marketing
Our comprehensive guide to content marketing for those in the health and medical industry. Find out the best types of content and channels for your industry.
June 11, 2024
Marketing
Preparing For a Cookie-Free Future: Saying Goodbye to Third-Party Cookies in 2024
Find out what is happening to third-party cookies and how to prepare and target your advertising without that data.
June 6, 2024
Marketing
Local Marketing For Franchises and Maintaining Brand Consistency
Discover how to market to your local demographic for each franchise location while still remaining brand-consistent.
June 4, 2024
Google Ads
What You Need To Know About Google Performance Max Campaigns
Learn about Google’s Performance Max campaigns and whether it is the right option for your business or if manual campaigns are still the most effective.
May 30, 2024
Strategy
Stages of the Buyers’ Journey: Linear or Non-Linear Marketing Funnel
Learn about linear and non-linear marketing funnels and which may better suit your customer's needs. Find out how to optimise your buyer's journey.
May 28, 2024
Web Management
AI Privacy Ethics: Examining the Risks
Learn about the privacy risks as AI becomes more prevalent in our daily lives. Find out how AI collects data and how to protect yours.
May 23, 2024
Marketing
How to Successfully Promote a Webinar Online
Find out how to create an effective marketing strategy for your next webinar, including tips on where to promote and what to avoid.
May 21, 2024
Strategy
How to Build and Maintain Your Company's Credibility
Learn about building and maintaining your company’s credibility, including the factors that can damage consumers' trust in your brand.
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