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PPC
PPC takes you to the top of search engines for a small price that you pay whenever a user clicks on your ad. But you set the budget, you’re in complete control, and the return on investment makes it well worth your while.
While search engine optimisation (SEO) uses organic methods to take you to the top of search results, pay-per-click (PPC) is a form of paid advertising. You can see it in action when you type a term into Google and see the first few results are all sponsored ads.
While PPC is easily identifiable as advertising, there are many good reasons to use it. For one, it works. These days, the Internet is most people’s first choice when finding information about local businesses. Around 65% of customers click on paid ads, which can boost brand awareness by up to 80%. PPC is also amazingly cost-effective, with an average 200% return on investment. That means you can double every dollar you spend and potentially earn a lot more.
While PPC is easily identifiable as advertising, there are many good reasons to use it. For one, it works. These days, the Internet is most people’s first choice when finding information about local businesses. Around 65% of customers click on paid ads, which can boost brand awareness by up to 80%. PPC is also amazingly cost-effective, with an average 200% return on investment. That means you can double every dollar you spend and potentially earn a lot more.
Queensland’s Gold Coast is an excellent place to be in business. While it has an international reputation as a tourist destination, the fifth-largest city in Australia has one of the country’s fastest-growing economies. Industries like health, construction, manufacturing, insurance, and finance are driving growth. The population is also on the increase. The opportunities are here, and so are the talent and the customers.
Most of your customers will be looking for you online, and Anchor’s approach to Google Ads will give them a better chance of finding you on the Gold Coast. If you’ve been looking for a PPC agency on the Gold Coast, Anchor is here to help you. As a full-service creative marketing agency, we use every tool at our disposal to improve your rankings and sales, PPC included.
Most of your customers will be looking for you online, and Anchor’s approach to Google Ads will give them a better chance of finding you on the Gold Coast. If you’ve been looking for a PPC agency on the Gold Coast, Anchor is here to help you. As a full-service creative marketing agency, we use every tool at our disposal to improve your rankings and sales, PPC included.
How PPC Works
The way PPC works is that you pay a little bit of money every time someone clicks on your ad. You get to set the budget, and if your ads perform well, you should get back a lot more than you spend.
Google Ads is the most widely used PPC platform and the main one Anchor focuses on. To see a real increase in conversations and sales on your website, we focus on Google Ads management on the Gold Coast but won’t neglect the other smaller platforms, such as Bing.
Here’s how Google Ads works: You make “maximum bids” on keywords on Google for how much you’re willing to pay for each one. But you rarely pay the maximum bid. Most of the time, you only need to pay the minimum as long as you beat out all the competition. When someone searches the keywords you’ve bid on, Google calculates your ranking based on your maximum CPC (cost-per-click) combined with the quality and relevancy of your ad and landing page. So while it’s true to some extent that the more you pay, the better results you get, you still won’t get far without an excellent ad and webpage.
Fulfilling the role of a Google Ads agency on the Gold Coast, Anchor can craft a Google advertising campaign that ensures both your ads and the quality of your page are strong and serve your business.
Here’s how Google Ads works: You make “maximum bids” on keywords on Google for how much you’re willing to pay for each one. But you rarely pay the maximum bid. Most of the time, you only need to pay the minimum as long as you beat out all the competition. When someone searches the keywords you’ve bid on, Google calculates your ranking based on your maximum CPC (cost-per-click) combined with the quality and relevancy of your ad and landing page. So while it’s true to some extent that the more you pay, the better results you get, you still won’t get far without an excellent ad and webpage.
Fulfilling the role of a Google Ads agency on the Gold Coast, Anchor can craft a Google advertising campaign that ensures both your ads and the quality of your page are strong and serve your business.
Benefits of PPC
The advantages that PPC marketing can bring to your business on the Gold Coast include:
- Very fast results that are generally much quicker than search engine optimisation, but powerful when you combine the two together.
- Control over every aspect of your ad campaign, including setting a strict budget that you never have to go over.
- It’s incredibly easy to test, track and measure your results.
- It’s not overly affected by algorithm changes.
- It’s easy to narrow down the right demographics of customers and direct your ads towards them.
PPC Platforms
The pay-per-click platforms that Anchor can help you succeed with include:
Google Ads
The most popular PPC platform, Google Ads has the benefits of tremendous reach, detailed targeting and results that are easy to analyse and understand.
Facebook Ads
Half the world is on social media now, and Facebook is the most popular social platform. This provides you with an easy opportunity to find new followers and customers using a platform on which it’s easy to customise ads and track your results.
The world’s biggest professional social networking site lets you specifically direct your ads towards people in particular industries or roles.
Bing
If you want to reap benefits like a lower cost-per-click, a less competitive environment, and an older demographic, then the world’s second-largest search engine platform is the place to be.
How PPC Works
The way PPC works is that you pay a little bit of money every time someone clicks on your ad. You get to set the budget, and if your ads perform well, you should get back a lot more than you spend.
Google Ads is the most widely used PPC platform and the main one Anchor focuses on. To see a real increase in conversations and sales on your website, we focus on Google Ads management on the Gold Coast but won’t neglect the other smaller platforms, such as Bing.
Here’s how Google Ads works: You make “maximum bids” on keywords on Google for how much you’re willing to pay for each one. But you rarely pay the maximum bid. Most of the time, you only need to pay the minimum as long as you beat out all the competition. When someone searches the keywords you’ve bid on, Google calculates your ranking based on your maximum CPC (cost-per-click) combined with the quality and relevancy of your ad and landing page. So while it’s true to some extent that the more you pay, the better results you get, you still won’t get far without an excellent ad and webpage.
Fulfilling the role of a Google Ads agency on the Gold Coast, Anchor can craft a Google advertising campaign that ensures both your ads and the quality of your page are strong and serve your business.
Here’s how Google Ads works: You make “maximum bids” on keywords on Google for how much you’re willing to pay for each one. But you rarely pay the maximum bid. Most of the time, you only need to pay the minimum as long as you beat out all the competition. When someone searches the keywords you’ve bid on, Google calculates your ranking based on your maximum CPC (cost-per-click) combined with the quality and relevancy of your ad and landing page. So while it’s true to some extent that the more you pay, the better results you get, you still won’t get far without an excellent ad and webpage.
Fulfilling the role of a Google Ads agency on the Gold Coast, Anchor can craft a Google advertising campaign that ensures both your ads and the quality of your page are strong and serve your business.
Benefits of PPC
The advantages that PPC marketing can bring to your business on the Gold Coast include:
- Very fast results that are generally much quicker than search engine optimisation, but powerful when you combine the two together.
- Control over every aspect of your ad campaign, including setting a strict budget that you never have to go over.
- It’s incredibly easy to test, track and measure your results.
- It’s not overly affected by algorithm changes.
- It’s easy to narrow down the right demographics of customers and direct your ads towards them.
PPC Platforms
The pay-per-click platforms that Anchor can help you succeed with include:
Google Ads
The most popular PPC platform, Google Ads has the benefits of tremendous reach, detailed targeting and results that are easy to analyse and understand.
Facebook Ads
Half the world is on social media now, and Facebook is the most popular social platform. This provides you with an easy opportunity to find new followers and customers using a platform on which it’s easy to customise ads and track your results.
The world’s biggest professional social networking site lets you specifically direct your ads towards people in particular industries or roles.
Bing
If you want to reap benefits like a lower cost-per-click, a less competitive environment, and an older demographic, then the world’s second-largest search engine platform is the place to be.
/ PPC oN THE GOLD COAST WITH ANCHOR
Anchor can take charge of your PPC campaign, providing you with services like Google Ads, so you can focus on running your business on the Gold Coast.
