Visuals are powerful. The right logo reminds people how your brand makes them feel. The right image makes a strong first impression. The right drawing or infographic communicates important information quickly and accurately. Graphic design is a useful discipline, especially when it’s authentically anchored in your brand identity.
While you remain in control of your brand’s image, a graphic design and illustration agency can help you share your story and your promise with your target audience.
Graphic design not only represents your brand’s identity and personality on the web, it also builds your brand awareness, enhances your credibility and sets you apart from your competitors.
As a creative marketing agency, Anchor’s graphic design doesn’t just look good it also fulfils specific goals. It’s optimised for form and function, so every detail – no matter how small – serves a purpose. We pay close attention to both the user experience (UX) and user interface (UI) of your website, making sure it’s enjoyable for the user, responsive across many devices and set up to deliver the results you want.
Anchor offers many creative services and can step into a variety of roles, including graphic design and a marketing agency. Yet our approach is always collaborative, using different creative services in an integrated way to achieve results.
What is Graphic Design, and Why Do You Need It?
Every webpage includes graphic design, whether the page developer has dedicated any serious time to it or not. The elements of design such as colour, line, space and text are always present but not always effective. While graphic design itself is a relatively new phrase, the actual practice has been part of human civilisation in some form since the days of cave paintings.
Strong graphic design creates a consistent brand identity that accurately reflects your brand, what you stand for and what you offer. Your brand identity communicates certain things about you in a matter of seconds. If you’ve done the work to build a strong brand, then naturally, you want graphic design that represents it. This is where a graphic design and illustration agency comes into the picture.
In simple terms, graphic design is about arranging the visual elements of a project. These elements include form, colour, images and text, among others.
Graphic design includes not only the digital assets on your social media, website and blog posts but your physical materials too. It’s important that your business cards, brochures, posters etc., reflect the same look and feel.
Graphic design is a major part of UX design. Web users are strongly influenced by aesthetics, even when focusing on how well a web page functions. A graphic design and illustration agency brings experience connecting with other people and a wide range of other skills to a webpage’s UX design.
You can go looking for a graphic design agency, and you’ll find many. However, a creative content marketing agency will draw on the benefits of many services, including graphic design and SEO. Anchor is a creative marketing agency with a full-service approach that keeps everything under one roof.
What Does a Graphic Designer and Illustrator Do?
What can a graphic design and illustration agency do for you? What kinds of services can they provide? Here are some of the main areas that graphic designers and illustrators can help you with:
Logo
According to Forbes, “the right logo says everything without saying a word”. Look at Nike, Apple, McDonald's, Coca Cola etc., and it’s easy to see just how powerful a logo is in expressing a brand promise. A creative content marketing agency can design a logo that accurately represents your brand, commands attention and sets you apart from your competitors.
Branding
Effective graphic design isn’t based on the whims of the designer but on your brand’s personality, values and vision. Branding is what allows your company to stand out in the crowd. A good graphic design and illustration agency can create brand assets that are aligned with your identity and establish a consistent look, feel and tone.
Website
If you’re looking to grow, you need a website. And if you want a website that attracts clients and customers, it needs strong graphic design. A website is a sign that you’re a professional, and without it, you just don’t have the visibility you need. Graphic design not only guarantees that your website looks good but it also ensures that it reflects what you offer.
Advertising
The average person sees between 4,000 to 10,000 ads every day, yet a precious few stand out. Graphic design in advertising needs to express the essential information quickly and well. A good ad should be relatable, memorable, honest and easy to understand. A graphic design and illustration agency can make sure the visual elements of your ad communicate the message you want.
Social media
Social media is one of the areas a creative marketing agency can help with, and graphic design helps social media posts stand out in a busy feed. With a clear strategy and some well-chosen visual ingredients, your social media accounts can soon be winning new followers and future customers.
Infographics
A good infographic explains information in a clear, easy-to-understand and memorable way. Infographics can be charts, graphs or timelines, and the best ones use graphic design, illustration and sometimes even animation to get the message across. An infographic can make even the driest facts fun to read, and graphic design plays a major part in that.
Technical drawings
Do you need an illustrator that can clearly capture the precise details of an object, product or system? All kinds of professionals need technical drawings, including electricians, engineers and contractors. A graphic design and illustration agency can provide you with an artist who can represent the technical specifications and doesn’t miss the finer details.
How a Graphic and Design Agency Can Help Your Business
A graphic design and illustration agency provides professional-quality web design for your business, getting you the results you want and freeing you up to focus on your main responsibilities. They help you stand out in a crowded online space and make a name for yourself as a leader in your field.
An agency like Anchor works with skilled and experienced designers and illustrators who put together solid strategies and help you get the highest possible return on investment.
If you’re looking for a graphic design and illustration agency dedicated to developing graphic design solutions to suit your brand, Anchor can help you.
We’ll listen closely to what your goals are and work closely alongside you to help you reach them. We’ll pay close attention to how your ideal customer feels when they interact with your website and make sure we don’t leave any details out of our strategy. Using in-depth technical knowledge and a lot of creative flair, we’ll bring your ideas to life.
Want to work with a creative content marketing agency that provides you with graphic solutions aligned with your brand and designed for results? Anchor can enhance your graphic design and your marketing efforts to help you see real, lasting changes. Drop us a line to find out more.
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