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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
February 22, 2024
Marketing
Marketing Strategies for Short-Form Video Content
Learn about the rise of short-form video in content marketing, including tips and strategies for creating your own engaging content.
February 20, 2024
SEO
What Voice Search Means for SEO 
Learn about how voice search is impacting SEO and local SEO, including strategies to optimise for voice search.
February 15, 2024
Social media
The Impact of Generative AI on Influencer Marketing
Discover the impact generative AI has had on social media advertising, including ethical considerations, controversies and effective social media strategies.
February 13, 2024
Branding
Achieving Brand Consistency For A Successful Franchise
Learn about how to achieve brand consistency within a franchise business, including why it is critical for success and how to measure it.
February 8, 2024
Social media
Meta Upgrades Tools To Better Protect Brands Advertising on Social Media
Learn about Meta’s recent upgrade on tools used to better protect brands, including beneficial tools to use for advertising on Facebook and Instagram.
February 6, 2024
Google Ads
Organic SEO vs. Pay Per Click: Which Strategy Is Right For You?
Find out the benefits and drawbacks of both SEO and PPC, including knowing which strategy is best for you and the potential of combining both.
January 30, 2024
SEO
The Do’s and Don’ts of Backlinking: The Simple Guide
Backlinks to other websites are an integral part of any SEO strategy that works. They can help improve your site's reputation on Google and other search engines and help with organic visitors.
January 25, 2024
Ecommerce
5 Tips For A Successful E-commerce Store
Find out our top 5 tips for a successful e-commerce store, including building, facilitating and measuring success.
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