News & insights

Facebook is a feeding frenzy of people happily interacting with brands. Facebook's 2.93 billion monthly users make their audience for advertising quite large. It's time to lower your bait and reel them in.Most likely you have already come across pay-per-click (PPC) ads while browsing the internet.

Within a matter of seconds, people form an opinion of your brand from your website and it takes far longer to reverse their experience if it wasn’t a positive one.

Nothing lasts forever. Life is in a constant state of change. Sooner or later, old ways of doing things fall out of favour. Technology becomes obsolete, surpassed by new tools that serve the same functions more efficiently.

One of the great advantages of using social media is that you’re guaranteed to find your target market there. You just need to know where to look. According to statistics, 4.59 billion people use social media or around 58% of the population.

Google processes 40,000 searches per second. While many return millions of search results, most people never click past the first page. Competition is tough for a place in the top few results.

It can feel like a paradox. For your business to get noticed, you need a web presence, but how do you stand out from every other business already on the web? 75% of web users never scroll past the first page of Google, and competition is fierce for the first few results.

Chances are you’ve seen pay-per-click (PPC) advertising in action before. Most likely on the front page of Google. If you’ve ever typed a phrase into the search engine and found the first few results are all advertisements, you’ve seen what PPC is capable of.

You’ve probably heard how beneficial social media is for brands. With more than half the planet on social media and the average user bouncing between seven different accounts in a month, it’s a rich opportunity to find new customers and keep your existing ones engaged.