News & insights

You’ve probably heard how beneficial social media is for brands. With more than half the planet on social media and the average user bouncing between seven different accounts in a month, it’s a rich opportunity to find new customers and keep your existing ones engaged.

Design drives action. A decent design makes a website easier to use and navigate through and a more pleasant experience.

The Internet and social media have allowed businesses to reach massive numbers of potential clients or customers at once. But with so many options in the digital space, just having a website with your name and some contact details is no longer enough.

Chances are you’ve seen pay-per-click (PPC) advertising in action before. Most likely on the front page of Google. If you’ve ever typed a phrase into the search engine and found the first few results are all advertisements, you’ve seen what PPC is capable of.

With more than half the world (59% of people) now using social media, having a presence on social platforms potentially puts you in front of a massive audience.

Social media offers a golden opportunity to promote your event to a vast number of people at once, and even to invite them personally. But having a plan is important.

Everyone wants to be on the first page of Google and, if possible, in the first place. There are good reasons for this: over 25% of people click the first Google search result, and 75% of people never get past page one.

There’s more than one way to build brand awareness or sell products online. Sometimes, the most effective approach is to use a variety of strategies.