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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
May 26, 2022
Marketing
Google Search Quality Guidelines Update: What it Means for SEO
Google is always looking for new ways to make sure your results in searches are the best they can be. More so in the last couple of years with numerous updates.
May 17, 2022
Marketing
Organic vs Paid Search in 2022: Pros & Cons
The Australian online market is booming. With over 62 billion AUD spent by consumers in 2021, it’s no wonder that more and more people are starting an online business venture during 2022 and beyond.
May 12, 2022
Marketing
The Evolution of Web Cookies - The Future of Third-Party Cookies
As a prominent digital and creative design agency, we have a lot of conversations with our clients about the evolution of web cookies. So this post will give you the essential knowledge of web cookies.
April 7, 2022
Marketing
The Beginner’s Guide to Google Analytics 4
Google Analytics is loved by many, hated by plenty. Its newest iteration, Google Analytics 4 (GA4), won’t change that so soon.
March 20, 2022
SEO
The SEO Content Checklist You Didn’t Know You Needed
Are you writing blog content but worried your SEO content writing strategy isn’t quite up to scratch? Do you want to be a better content writer?
March 15, 2022
SEO
The 3 Most Common SEO Mistakes Content Writers Make (And How to Avoid Them)
Have you been amping up your SEO efforts and not seeing the results you hoped for? Are you not sure why - after months of hard work, you’re still not ranking #1 for your focus keywords?
March 2, 2022
Marketing
Holistic SEO: The Importance of HTTP Security Headers
As any digital marketer knows, SEO is not a destination but a ride that never ends. In this sense, understanding the digital world is not a one and done task but a continuously tedious process of learning and adapting to changes.
February 24, 2022
SEO
Beyond the Content: The Ultimate Keyword Research Checklist
Are you often dismissing keyword research because you don’t know where to begin? Or have you been bombarded with rumours that keywords are no longer relevant for boosting SEO?
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