News & insights

Google now processes over 8.5 million searches each day, making search engines one of the most prime spaces to find and connect with your audiences.

The world of digital marketing opens endless opportunities to communicate with people like never before. However, the oversaturated nature of digital environments also means thoughtful and strategic planning is essential for success.

In our current digital era, social media is no longer just an interpersonal communication stream but a widespread tool used to connect, promote and build brands.

As the digital landscape changes and search engines continue to make major updates, the power of SEO remains as important as ever.

Although we may be slightly biased, digital marketing is the way of the future. Not only are businesses waking up to the power of the digital space, but now over 78% of users are conducting product and service research online.

The internet has taken over the world to the extent that most of us would not know how to function without it and has subsequently expanded our ability to choose in almost inconceivable ways.

Human nature means that first impressions matter. So when it comes to branding, what consumers see will determine what they take away. We live in an attention economy where the digital environment is oversaturated with content.

Algorithms can be controversial, overwhelming, powerfully beneficial and everything in between. Moreover, their intangibility yet all-encompassing power over the digital realm can make them seem rather intimidating and challenging to understand.