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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 15, 2022
SEO
The 3 Most Common SEO Mistakes Content Writers Make (And How to Avoid Them)
Have you been amping up your SEO efforts and not seeing the results you hoped for? Are you not sure why - after months of hard work, you’re still not ranking #1 for your focus keywords?
March 2, 2022
Marketing
Holistic SEO: The Importance of HTTP Security Headers
As any digital marketer knows, SEO is not a destination but a ride that never ends. In this sense, understanding the digital world is not a one and done task but a continuously tedious process of learning and adapting to changes.
February 24, 2022
SEO
Beyond the Content: The Ultimate Keyword Research Checklist
Are you often dismissing keyword research because you don’t know where to begin? Or have you been bombarded with rumours that keywords are no longer relevant for boosting SEO?
February 8, 2022
SEO
SEO Basics: The Fundamentals of Effective Site Optimisation
Google now processes over 8.5 million searches each day, making search engines one of the most prime spaces to find and connect with your audiences.
February 6, 2022
Marketing
Understanding Your Target Market: Define, Find & Reach Your Primary Audience
The world of digital marketing opens endless opportunities to communicate with people like never before. However, the oversaturated nature of digital environments also means thoughtful and strategic planning is essential for success.
January 23, 2022
Social media
Social Media Strategies: How to Tighten Your Brand Security
In our current digital era, social media is no longer just an interpersonal communication stream but a widespread tool used to connect, promote and build brands.
December 26, 2021
SEO
Consistency & Endurance: How to Ensure your SEO Strategy Stands the Test of Time
As the digital landscape changes and search engines continue to make major updates, the power of SEO remains as important as ever.
December 20, 2021
Marketing
Privacy in The New Era of Digital Marketing: How to Stay Secure
Although we may be slightly biased, digital marketing is the way of the future. Not only are businesses waking up to the power of the digital space, but now over 78% of users are conducting product and service research online.
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