News & insights

Although we may be slightly biased, digital marketing is the way of the future. Not only are businesses waking up to the power of the digital space, but now over 78% of users are conducting product and service research online.

The internet has taken over the world to the extent that most of us would not know how to function without it and has subsequently expanded our ability to choose in almost inconceivable ways.

Human nature means that first impressions matter. So when it comes to branding, what consumers see will determine what they take away. We live in an attention economy where the digital environment is oversaturated with content.

Algorithms can be controversial, overwhelming, powerfully beneficial and everything in between. Moreover, their intangibility yet all-encompassing power over the digital realm can make them seem rather intimidating and challenging to understand.

The algorithms and infrastructure behind Google’s functionality can be ever so useful for users, ultimately enhancing the search process by sorting and organising content to help meet search queries instantaneously.

As disruptive as they can be, Google Algorithms updates are essential to running the platform smoothly and efficiently. Google processes over a massive 40,000 search queries per second, making its services rather high in demand.

We currently live in a platform society where the way we interact, communicate, and understand the world around us is heavily influenced by the infrastructural technicalities of media platforms.

There are things in the world that are certain to happen once a year. Christmas, tax time and your birthday, to name just a few. Google’s Broad Core Algorithm Updates also make it on the list, even though they may be a little less emotional for you - unless you happen to work in SEO, that is.