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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
August 22, 2021
Web Design & Development
Google Adwords Vs. Google Adsense: What Are The Differences And Commonalities?
Did you finally figure out how to run a successful Google Ads campaign for your business? Congratulations!
August 12, 2021
Social media
Why Are Micro-Influencers So Effective?
With the rise of social media and its prevalence in our lives, influencer marketing has gained increasing popularity.
August 9, 2021
Marketing
SEO 101: How To Nail Search Intent For Organic Search Results
If you are sitting on stellar content but find that you’re not ranking for your target keywords, you might be following outdated SEO strategies.
August 9, 2021
Marketing
How To Choose The Right SEO Agency For Your Business
A lot has changed in the world of search engine optimisation over the past few years. Link building, blog writing, on-page SEO, title tags - how do you know what makes a difference to your Google ranking and what doesn’t?
August 9, 2021
Marketing
Influencer Marketing 101: The Most Common Mistakes Brands Make
When it comes to establishing an online presence and expanding their reach via social media, many Aussie businesses swear by the power of influencer marketing.
August 2, 2021
Marketing
CSS Basics: How A Programming Language Can Make or Break Your Web Design And Development
CSS is short for Cascading Style Sheets. If you work in the digital space or recently interacted with a web design and development team, you will have noticed that the acronym gets thrown around a lot.
July 18, 2021
Marketing
An Online Marketer’s Guide to KPMG’s 6 Pillars of Customer Experience
Looking to improve your customer relationships online? In a digitally-driven world, organisations are racing to keep up with ever-changing customer behaviours and motivations.
July 15, 2021
Marketing
The Reasons Why Page Load Speed Has A Huge Impact On Your Marketing Efforts
Lightning-fast page loading speeds or page load times are a fail-safe way to reduce bounce rates, increase conversions rates and deliver a first-class user experience.
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