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News & insights

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Join us in the Anchor newsroom for advertising updates and trends, useful tips, friendly advice, trade secrets and entertaining industry chatter.
March 1, 2021
Social media
iOS14 Changes & Their Effects On Your Facebook Ads Campaigns
If you’ve followed the news over the past weeks, you’ve probably heard that the social media platform Facebook has serious beef with tech giant Apple.
February 19, 2021
Marketing
Industry Update: Australia’s Media Bargaining Code
Update: On February 23, 2021 Treasurer Josh Frydenberg and Facebook CEO Mark Zuckerberg struck a deal that would see Australian news return to the social media platform.
February 11, 2021
Marketing
Consumer Behaviour in 2021: The Effects of COVID-19 On The Ways in Which Australians Shop
COVID-19 has given birth to new consumer shopping habits and according to recent research, many of which appear to stick around as lockdowns are lifted.
January 27, 2021
Marketing
A Guide to Creating Effective Pull Marketing Strategies
In part one of our push and pull marketing guide, we discussed the ins and outs of push marketing and the difference between push and pull advertising. Just in case you’ve missed it, here is a quick refresher!
January 18, 2021
Branding
How Inconsistent Branding is Damaging Your Brand
Your business’ branding is like a fingerprint: It is an infallible way to identify your company by the way it communicates with its audience.
January 17, 2021
Marketing
How To Use Push Marketing To Your Advantage
You’re running a brand new or well-established business and are trying to get the word out about your products and services?
January 14, 2021
Social media
The Marketer’s Guide to Google AMP Stories
You might already be familiar with Google AMP - stripped-down versions of existing web content, created to offer mobile users really fast, really pretty experiences.
December 23, 2020
Web Design & Development
Glassmorphism: UI Design Trend for 2021?
If you like to keep your fingers on the pulse of the latest web design trends, you’ve probably already heard of Glassmorphism.
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